Social Media Privacy Checklist

Platform-specific checklists for optimizing privacy settings on Instagram, TikTok, Snapchat, and other popular social platforms

category Social Media
people Teens & Parents
calendar_today Updated March 2025

How to Use This Privacy Checklist

Social media platforms constantly update their privacy settings, making it challenging to stay on top of the latest ways to protect your information. This guide provides step-by-step instructions for securing accounts on the most popular platforms.

For each platform, we provide:

We recommend reviewing these settings every 3-6 months, as platforms frequently update their privacy options and interfaces.

Before You Begin

Instagram Privacy Settings

photo_camera Instagram
High Data Collection Risk

Instagram (owned by Meta) collects extensive data including location, device information, browsing history across platforms, and interaction patterns. It uses this data for ad targeting and shares it with third parties.

Essential Privacy Settings

  • Switch your account to private so only approved followers can see your posts and stories.

    Profile → Menu → Settings and privacy → Privacy → Account privacy → Private account (toggle on)
  • Control who can tag you, mention you, or add you to posts.

    Profile → Menu → Settings and privacy → Privacy → Posts → Tags and mentions
  • Limit who can send you direct messages to avoid unwanted contacts.

    Profile → Menu → Settings and privacy → Privacy → Messages → Message controls
  • Prevent others from seeing when you're active on Instagram.

    Profile → Menu → Settings and privacy → Privacy → Activity status → Show activity status (toggle off)

Advanced Privacy Options

  • Create a trusted group for sharing more personal content.

    Profile → Menu → Close friends
  • Restrict how Instagram uses your data to personalize ads.

    Profile → Menu → Settings and privacy → Ads → Ad topics → Limit sensitive content
  • Prevent Instagram from tracking your exact location.

    Device Settings → Apps → Instagram → Permissions → Location → Deny or "Only while using"
  • Check for any suspicious logins to your account.

    Profile → Menu → Settings and privacy → Security → Login activity

TikTok Privacy Settings

music_note TikTok
High Data Collection Risk

TikTok collects extensive data including biometric information, search history, location data, and device information. Its connections to foreign entities have raised additional privacy concerns.

Essential Privacy Settings

  • Make your account private so only approved followers can see your content.

    Profile → Three-line menu → Settings and privacy → Privacy → Private account (toggle on)
  • Prevent TikTok from recommending your account to people who might know you.

    Profile → Three-line menu → Settings and privacy → Privacy → Suggest your account to others (toggle off)
  • Limit who can comment on your videos or turn off comments entirely.

    Profile → Three-line menu → Settings and privacy → Privacy → Comments → Who can comment on your videos
  • Control who can send you direct messages.

    Profile → Three-line menu → Settings and privacy → Privacy → Direct messages → Who can send you messages

Advanced Privacy Options

  • Prevent others from downloading your videos.

    Profile → Three-line menu → Settings and privacy → Privacy → Downloads → Allow your videos to be downloaded (toggle off)
  • Link your TikTok account to your child's for increased supervision.

    Profile → Three-line menu → Settings and privacy → Family Pairing
  • Limit ad targeting based on your data.

    Profile → Three-line menu → Settings and privacy → Privacy → Ads personalization → Personalized ads (toggle off)
  • Limit the data TikTok collects about your activities.

    Profile → Three-line menu → Settings and privacy → Privacy → Personalization and data → Allow TikTok to use your non-TikTok activities to improve your ads and experiences (toggle off)

Snapchat Privacy Settings

filter_drama Snapchat
Medium Data Collection Risk

Snapchat collects location data, usage information, and camera data. While messages "disappear," they can be saved and screenshots can be taken despite notifications.

Essential Privacy Settings

  • Limit who can contact you to only people you've added as friends.

    Profile icon → Settings gear → Privacy Controls → Contact Me → My Friends
  • Control who can view your Stories content.

    Profile icon → Settings gear → Privacy Controls → View My Story → My Friends or Custom
  • Turn off Snap Map to avoid sharing your location.

    Profile icon → Settings gear → Privacy Controls → Location → Ghost Mode
  • Limit who can see your Snapchat profile information.

    Profile icon → Settings gear → Privacy Controls → See Me in Quick Add (toggle off)

Advanced Privacy Options

  • Add an extra layer of security to your account login.

    Profile icon → Settings gear → Two-Factor Authentication → Turn on
  • Regularly clear your conversation history for extra privacy.

    Profile icon → Settings gear → Clear Data → Clear Conversations
  • Limit personalized advertising based on your data.

    Profile icon → Settings gear → Ads → Lifestyle & Interests → Clear Interests
  • Check if your account has been accessed from unfamiliar devices.

    Profile icon → Settings gear → Account Actions → Login History

YouTube Privacy Settings

play_circle YouTube
Medium Data Collection Risk

YouTube (owned by Google) tracks viewing history, search history, and device information extensively. It uses this data for recommendations and ad targeting.

Essential Privacy Settings

  • Stop YouTube from recording videos you watch.

    Profile icon → Your data in YouTube → YouTube History → Pause
  • Stop YouTube from recording your search terms.

    Profile icon → Your data in YouTube → YouTube History → Pause
  • If you upload content, set it to private or unlisted by default.

    Profile icon → Settings → Privacy → Set future uploads to be private
  • Prevent others from seeing which channels you subscribe to.

    Profile icon → Settings → Privacy → Keep all my subscriptions private

Advanced Privacy Options

  • Limit how your data is used for ad targeting.

    Profile icon → Your data in YouTube → Ad personalization → Turn off
  • Delete your entire YouTube viewing history.

    Profile icon → Your data in YouTube → YouTube History → Delete
  • Filter out potentially mature content (good for younger users).

    Profile icon → Settings → General → Restricted Mode → Turn on
  • Set YouTube to automatically delete your activity after a certain period.

    Profile icon → Your data in YouTube → Auto-delete → Choose a time period

Universal Privacy Recommendations

For All Social Media Platforms

  • Use Strong, Unique Passwords: Create a different strong password for each platform
  • Enable Two-Factor Authentication: Add an extra layer of security to all accounts
  • Review Connected Apps: Regularly check and remove third-party apps with access to your accounts
  • Check Privacy Settings Regularly: Platforms often update privacy options without notice
  • Be Mindful of Profile Photos: Use photos that don't reveal identifying information
  • Limit Personal Information: Don't share your full name, address, phone number, or birth date

Location Privacy Tips

  • Disable location services for social media apps in your device settings
  • Be aware that photo metadata can reveal your location even if location services are off
  • Avoid "checking in" to locations in real-time; post about visits after you've left
  • Don't post photos that show your home, school, or work location